ОКSANA GUDIMA
360-510-5348
Digital Marketing Project Manager Strategic Positioning
SEM/PPC
A highly talented, bilingual and accomplished digital strategist focused upon the development and execution of strategic online marketing plans which have greatly increased revenue streams. Known for strengthening the sales and marketing sectors to lead in competitive markets, maximizing SEO/SEM and PPC efforts.
Core Competencies
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Complex Problem Solving
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Report Generation
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Email Marketing
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Multi-Tasking/Prioritization
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Campaign Management
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Keyword Research
Professional Experience
Technical Account Manager/ Amazon Seattle, WA 2014 October-January
Excellent problem solving skills
§ Analytical skills
§ Attention to detail and organizational skills
§ Ability to multi-task
§ Proficiency in MS Word, Excel and Office. Understanding of HTML/XML coding, Web Browsers and ability to edit using basic text editors.
§ Create targeting segments and schedule campaigns to ensure competitive separation on Amazon's website
§ Provide transcoding support for streaming Video Ads using existing Amazon Web Services (AWS) tools.
§ Surface platform-wide data anomalies or discrepancies
§ Work closely with traffickers and campaign managers to quickly diagnose issues with internal ad serving tools
Network Solutions NW Inc. Bellingham, WA 2014 April-August
Network
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Provide comprehensive assistance in the development of key disaster recovery procedures and guidelines
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Properly install and configure various security, stability and backup applications on company servers
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Perform meticulous server hardware setup and configuration for various clients along with virtual machine installation and configuration
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Successfully execute numerous backups and recovery scenarios
Peace Health Hospital Bellingham, WA 2013
Medical Device Tester
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Collaborated on a client server application (EPIC), responsible for effectively managing patient medical and financial records across the company network
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Conducted extensive application testing, configuration and requirements analysis to ensure top productivity
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Developed and executed detailed tests and test cases for various departments to enhance optimal efficiency
Gov Company Granada Hills, CA freelance project based work 2010-2014
Search Engine Marketing Manager/Online Marketing Specialist
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Develop and conduct extensive keyword research and selection for a variety of pay-per-click campaigns and SEO projects
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Meticulously analyze a number of websites/social channels while documenting key changes required for SEO
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Proactively create and communicate strategic PPC campaign recommendations to ensure optimal campaign success
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Closely monitor campaign results and thoroughly analyze key metrics in order to optimize click-through and conversion rates and landing pages for search engine quality scores
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Directly oversee a number of existing PPC campaigns while validating ROI and adjusting bids/budgets as needed
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Establish and implement new PPC campaigns to discover profitable new segments
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Create innovative new images and text ads in both new and existing ad groups
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Responsible for building out new keyword lists and targeting methods including context, interest, remarketing, etc.
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Develop email marketing campaigns which capture information while developing personalized newsletters and promotions to increase customer support;
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Identify opportunities to exceed client expectations – email marketing campaigns, social media, mobile web marketing, web and email design, analytics and custom campaign solutions
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Demonstrate the ability to work with project managers, lead developers and designers adhering to all project timelines while maintaining quality and delivering the best results for clients
Education/
Certifications/
Training
Microsoft Office: Word, Excel, Power Point, Outlook; MS Windows, (NT, 7, 8), Linux, UNIX, Fedora, Ubuntu, Internet Explorer, Firefox, Chrome, Safari, Opera, HTML, Perl, Shell, UNIX Script, VMWare, Parallels, TCP/IP, PPPoE, FTP, DHCP, DNS, WordPress, Weebly, Wix.
Google AdWords Certification: 2014
Associate Degree in Computer Networking, Bellingham Technical College, WA: 2014
Health Specialist Certification IT, Bellingham Technical College, Bellingham, WA: 2014
Godzilla Marketing Course, Nitro Marketing: 2009
Marketing with Google AdWords, USLA, Los Angeles, CA: 2009
English, Russian
Affiliations
Member of Local Internet Marketing Association, City, State: 2012 – Present
References: Available Upon Request